Stop Spending All Your Money On Website Traffic!
Remember that traffic is worth nothing unless it is converted into first a lead, and then a customer. Customers are the only part of your business model that produce cash!
Websites are not designed to convert traffic into customers for your business!
Now consider this. It is possible to put money in your pocket with a Customer Engine instead of spending money maintaining a website that doesn’t produce revenue.
Let’s say you have a website that is getting 1000 new visits per day. Out of that thousand, you are getting 3 inquiries by email and one phone call.
Now lets say you spend less on traffic and invest that money on a Customer Engine instead of a website.
Now you are only getting 500 hits per day, but because of how the Engine is designed, you are receiving an email every day that contains the names and email addresses of 50 of those visitors, along with what type of information they were interested in.
On top of that, you were able to produce an informational product to offer on your Engine, and out of those same visitors, you sold 5 of them per day. The informational product was priced at $17, then you made an additional $85 every day in passive income.
Consider that the informational product you sold includes information about services or products that you offer and so on…
Of the two examples above, which would you rather have?
How Does a Customer Engine Produce That Much?
To answer that you need to understand what a Customer Engine actually is. A Customer Engine is an almost unknown concept that requires a little explaining.
They are often used by top Internet Marketers, but these same marketers almost never allow anyone else to have access to the technology.
Basically, a Customer Engine is an online program, otherwise known as an application. It is designed from the ground up to produce leads or customers.
Customer Engines are Very Different from Websites
First, websites are made up of a set of static pages filled with information, and a Customer Engine is made up of dynamic pages that change depending on the actions that a visitor takes.
Second, the website design process is conducted by someone looking to satisfy the website owner’s preferences, whereas a Customer Engine is designed with the potential customer as the only consideration.
Website Visitors, The Forgot Design Consideration!
To contrast the difference between a website and a Customer Engine, let’s take a look at the website design process.
First, the owner of a business hires a web designer to build a website. The owner has a set of ideas about how he/she wants the site to look.
These ideas are portrayed to the web designer and the designer tries to build a website that looks exactly like the owner wants it to look.
A few revisions are made, and when the owner is satisfied with the design, the website is released and considered completed.
You are NOT Your Target!
In the above design process there is a very important element that is not considered. The fact that the owner of the website is NOT a potential customer!
To put it more clearly, the website owner is the customer of the web designer, but not a prospect for the website itself.
The potential visitor of the website was either not considered, or the needs of the potential customer were ASSUMED by the business owner.
Can’t Blame the Web Designer?
The web designer did their job well. They did what their customer wanted. Or did they?
Actually they made an assumption as well. They assumed that what the owner wanted was a website that had a header, a body, and a footer in a pleasing modern design.
In some cases they would be right, but mostly they completely miss what the owner actually wants to purchase.
What a Business Owner Really Wants!
Whether they know it or not, a business owner doesn’t want to purchase a fancy website at all. They want to buy a tool that will bring in more revenue to their business.
This brings us to the Customer Engine. This is truly what you want as a business owner, because a business does not make money without customers!
So why don’t websites do this? Well, websites don’t do anything!
Think of a typical website as a fancy directory listing. When people want to find you or your business, they don’t go to the phonebook anymore. They go to Google.
A website is just a static advertisement for your business that is visible, sometimes, in the search engines. No problem with that, right? Only if you want to leave money on the table.
Just Want a Cheap Website?
If that is all you are looking for online, then find a cheap freelancer, pay them some of your hard earned money, and tell them what you want your advertisement, I mean website, to look like. The problem is, you can’t stop there. Nobody is seeing the ad!
One of the first questions new website owners ask after their website is live is, “When I typed in a Google search for my website, why doesn’t it come up?” Businesses who are new to the world of website ownership assume that as soon as you get a website it just magically appears in search engines.
This is a common misconception. The truth is, search engines, like Google, don’t know your website exists until they are told.
Nobody will find your website in a search unless it is optimized for the search engines. This is called SEO (Search Engine Optimization).
Traffic is Expensive! Don’t Waste It!
You can spend as little as $99 per month, or as little as $250,000 per month for SEO. This process enables visitors to find your site and gets the search engines to trust your content.
What it doesn’t do is convert or capture that potential customer’s information. In that case, it can be a big waste of money!
This is where a Customer Engine begins producing and a website falls flat.
Internet Users are Extremely Impatient and Need Results Fast!
When visitors land on a website, they skim the first quarter of the page they land on, sometimes less. There must be something on that first quarter page to capture their attention.
If there isn’t, then they will exit your site and look for another website that does capture their attention.
Side Note: The visitor that exits at that point is still counted in “website traffic”, even though they did nothing for your business.
Do It Differently With a Customer Engine!
A Customer Engine is different. It is designed for the visitor. This means that what the business has to offer is blatantly obvious in that first quarter of a page.
This engages the visitor and directs them to take a specific action. That action is typically to click on something to get more information about what caught their interest.
From that point on it will vary greatly by business type and the type of visitor what they should experience next.
Give the Visitor Half of What They Want!
Suffice it to say that the goal for a Customer Engine is to capture the attention of the visitor, and then direct them through a funneling process to get them about half of what they want for free.
The end result is a decision for the user. They can either leave with half of what they wanted, or give something in return for the other half.
They don’t have to give money in every situation. Sometimes it is better to just get their information.
Information is the key to successfully capturing a customer. Direct the customer to what they want and then allow them to have it in exchange for their information.
Information is the Commodity
Now, instead of just knowing a visitor landed on your site, you now know what they are interested in and their contact information. You now have the opportunity to send this potential customer targeted information describing exactly how your product or service will benefit them.
That is called customer conversion, and it is not possible to accomplish with a traditional static website.
A Customer Engine provides a unique opportunity to produce a lead or a customer online.
It is time to stop pouring money into technology that doesn’t produce revenue for your business.
Customer Engines are the future of the Internet. Why not put one to work for your business before everyone has one?