Websites are like stagnant pools of water, hidden in a forest of timber. They leave no indication that they are even there until someone builds a trail to the water. You can then put up signs pointing to the trail, and give some indication along the way as to the high quality of the water at the end of the trail. This is will get traffic to your stagnant water, but the water is still stagnant!
This is my analogy of a website out there on the internet that is not properly cared for and Optimized. If you have a website, is it a stagnant pool of water lost somewhere in a sea of trees that block all the traffic? It doesn’t have to be this way. Whether you already have a website or are looking to create one, there are critical things that you need to understand to make your website truly unique. Lets just cover the 2 broad points that are necessary for your website to benefit you or your business.
1. Your Website MUST not be stagnant. When someone does find you on the internet, you don’t want them to walk away without drinking the water, which means leave their contact information, purchase something or contact you. Designing your website to convert traffic into customers is the number one concern.
2. People must be able to find your website. In the analogy, I cut a trail to the water. On the internet you need to lay a trail to your website. Signs can be posted with Social Media, Search Engine Optimization, and other great strategies like viral marketing. Whatever you use to point people to your website, it must show that what they will find there is worth their time and better than what someone else is offering.
Going back to the word picture above, there are people out there searching for water (your products or services) why let them pass you buy to get it from someone elses water hole.